Talor Jorgen Coffee – This Norwegian coffee roastery uses pastel color palette versions of the primary colors (red, yellow, and blue) instead of secondary colors to communicate its warm and playful brand identity.Ģ. This is why we put together a list of brands, large and small, that have nailed it in terms of their brand identity and the visual assets that they’ve created for their target audience-to both inspire and help you create a winning set of color combinations for your brand.ġ.
Having a deep understanding of how certain logo color schemes make consumers feel (I.e, incorporating color theory into the creation of logo color combinations), and also whether those colors actually represent your brand, is an essential step to crafting your brand logo color and identity. With Piktochart, you’ll be able to “magically” create a brand palette by uploading an image of your choice. Want to jump right into finding your logo color using Piktochart? Create a free account here. This is why we’ve created a feature called “Brand Colors” to help you define your principal logo color and consider different logo color combinations aligned to your brand voice and identity.
The bulk of our users come from brands running the gamut of marketing to small businesses. Your chosen logo color scheme must be prominent, unique, and always used when representing your brand. Moreover, a company’s logo and associated design elements need to be the pinnacle from which all other colors and color combinations are derived and used in association with your brand, in order to comply with the best user experience (UX) practice.įor example, if your logo color scheme uses light blue and light purple, customers will expect to see these colors (or other logo color combinations) throughout their user journey with your offering from web pages, printed collateral, social media posts, digital ads, etc. Coming up with a set of brand colors, and even a singular logo color, is an essential part of the journey that every company needs to take on its way to developing a unique brand voice and identity.
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